![]() ![]() It is convenient for consumers and good for the labels. Pre-saves allow for big first week chart numbers when a lot of people sign up. It is no secret that data is king and more and more companies seek to get as much data as possible to better target products to customers. It does not allow outside parties to control an account or get email addresses. Apple Music does not share identifying info about users, though it does give labels access to music libraries, the ability to modify playlists. Other services offer pre-saves, but have different policies. Many house and techno labels I looked at didn't have pre-saves as they could be more focused on exclusive deals with digital download vendors and a fanbase that still does buy some music.
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